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“Surviving the Pandemic. Technology holdouts are now faced with potential career-ending realities.”
By Miguel Delgadillo
2020 has forced us to face quite a few new challenges in our industry. As Real Estate Professionals, our
income is derived 100% from commissions wired directly from closed escrows. How to address the stay
at home order and effectively leverage technology is the conversation amongst most.
But then, you have the “Technology Holdouts”. The sub-culture of our industry who refuse to embrace
technology for a myriad or reasons. Whether they refuse to embrace social media, have a relatively
cursory online presence…. Or worse.
They don’t fully use technology as a tool. They are afraid they will be “replaced”.
Virtual Tours. Of all the technology available, whether it is using drones for aerial shots to sophisticated
social media attacks, Virtual Tours and how to leverage them may be the most vital tool available to our
Industry in these times.
Virtual Tours are a polarizing topic (believe it or not). The informed will say “absolutely, love them”
when asked. Holdouts say they would rather be in front of the client doing what they do best.
But what if you could do both? I did some research online, and found that a lot of these technology
companies are not only providing a platform to interact with your client AND give them a 3D Tour of a
property remotely.
One such company, Vtour3D, in Los Angeles, has developed this precise technology. In speaking with
VTour3D Founder Kelly Robinson, we found out the driving factors behind his approach to all potential
clients.
“We looked at the pandemic and stay at home order from a 360-degree view as a group. How can we
provide a platform that integrates technology and interaction, while understanding that there is a small
section of our industry that is totally overwhelmed and resistant to technology. This group is currently
forced to utilize technology to survive. We designed a consultative, user-friendly program with a
consulting component to address every clients needs, individually”
So I say to you, fellow Real Estate Professionals, how are we going to evolve right this very moment?
We are going to be at the forefront of technology, not reactive to it!
Miguel
